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| Kim Carpenter Resume | |
11 Mali Drive, North Plainfield, NJ 07062 |
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| Objective: | A marketing or creative position (full time, part-time or consulting) in an organization that (a) isn’t afraid to try new marketing methods but still values tried-and-true marketing techniques and (b) believes that a workplace should be a fulfilling (even fun) place to spend your day. |
| Summary of Experience: | The obvious label people apply to me is “writer.” After all, I’ve not only studied language simplification, I’ve written countless direct mail packages that exceeded projections, sales materials that got unexpectedly high sales, emails whose viral objectives were more than fulfilled, and presentations that aroused truly keen interest. However, it is my second label – marketer – that is the true foundation of the good stuff I’ve created. As a marketer, I help organizations understand who they should be communicating with, what the best communications channels should be, and what messages will not only resonate but cause people to act. You’ll find that I’m an avid reader about marketing trends, new marketing techniques, and the companies that emerge daily to make the new trends possible technologically. In fact, let’s talk about what I read last night. . |
| Creative Director, Kim Carpenter & Associates 1992 to present |
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Think of what we do this way: |
There was a woodman in a forest. He'd been chopping for weeks ... months probably. He was chopping at a furious speed. Wood chips were flying, trees were falling -- no one could question his work ethic or his dedication, but he wasn't making enough progress fast enough. What he needed was to step back and have someone sharpen his axe. Or hand him a saw … or a chainsaw. In a nutshell, Kim Carpenter & Associates helps organizations hone their marketing materials, choose the most appropriate marketing tools, and assemble a team to get the job done. |
 Our associates all have big company or big agency experience, but maintain their own studios or offices. This permits us to offer big agency expertise without big agency prices. |
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| Highlights: | |
| Fujifilm wanted to cross-sell more Fujifilm products, attract retail and web traffic to Fujifilm partners, and keep the name Fujifilm top-of-mind by providing beginner-to-advanced photo tips, discount coupons, photo contests and more. Working with our strategic partners, we revamped their "My Best Shot" e-newsletter. See sample email. |
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| Leasing a railroad car is a big deal. It involves big dollars and a big commitment. GATX wanted leave-behind materials for their sales reps that were as impressive as the company itself – materials that also demonstrated that GATX was flexible, visionary, innovative, and had a long history of success. See pictures. |
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| Hewlett-Packard introduced an industry-first "one box" test instrument ... so we created an announcement mailing in a simple, cost-efficient but effective box. View package. |
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| R.R. Bowker's Books In Print database revenue was threatened by competitors who were offering "free" data. However, “free” wasn't such as good deal, as you'll see from these ads. |
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| Micron PC was an underdog compared with Dell, IBM and the other PC giants in the field. See how we helped them get their foot in the door with prospects. See lunchbox mailing. See fragile mailing. |
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| United Heathcare launched the nation's first health insurance plan for part-time and seasonal workers. Because the benefits were vastly different for every employer in every state, a very data intensive print-on-demand fulfillment mailing was needed. |
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| You might think you know how to sit in a chair or work at a desk, but do you? We helped Steelcase furniture launch a new line of ergonomic office furniture for small businesses. See samples. |
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| Creative Director, ISA Advertising, New York, NY 2006 to 2007 |
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| Worked primarily for PBS stations Thirteen and WLIW |
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| Developed two of Thirteen's most successful appeals (The War and Cry For Help) |
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| Revised and directed creative for between 15 and 25 mailings per month, including renewal, acquisition, appeal and deep lapsed packages. See Nature acquisition package. See double letter package. |
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| Revamped controls to take better advantage of production efficiencies and best-practice messaging. |
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| Vice President, Associate Creative Director, J. Walter Thompson Direct, New York, NY 1990-1991 |
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| Associate Creative Director, DIMAC (then called DMCA), St. Louis, Missouri 1988-1990 |
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| Highlights: | |
| Headed the team that developed over 80% of AT&T's "Winback" control packages, the mailings used to attract former customers back to AT&T residential long distance services. |
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| Developed first member acquisition direct mail for the new St. Louis Science Center. See package. |
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| Won numerous St. Louis DMA (local chapter of Direct Marketing Association) awards. |
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| Copy Supervisor, Cabot Direct, a division of Cabot Advertising, Boston MA 1985-1988 |
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| Copywriter, Bronner Slosberg (then called Eastern Exclusives, now Digitas) 1982-1988 |
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| Part of team that won Gold Echo Award (first place from Direct Marketing Association). Won two first place NEDMA Awards (New England Direct marketing Association). |
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| Education and Interests | |
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| Developer and speaker at half-day, full-day, and five half-days seminars (for companies) on direct marketing and/or direct marketing creative. |
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| Totally irrelevant information about Kim: | |
| She knows the opening of Chaucer's Canterbury Tales in 14th century English by heart. |
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| Her third job was spotting dead deer along the side of the road for the New York Thruway. |
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| She once had 300 pet mice. |
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| She went to her first Red Sox game when she was 6 months old. |
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| She never kills insects. |
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| Happiest day ... June 14, 1994: Rangers win Stanley Cup. |
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| She has over 600 tulips in her yard and thousands of other flowering plants. |
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| She and her husband do feline rescue, as a result of which she's been adopted by too many cats. |
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Online creative portfolio at www.kim-carpenter-associates.com/CaseStudiesAndPortfolio.htm