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Case Studies and Portfolio: 
Product announcement mail for Hewlett-Packard Test Instruments Division

Background:

In the old days, you had to have two technologies to provide power and measure current.

The approach:

Since HP Test Instruments Division was introducing an industry-first technology that both provided power and allowed you to test both peak current pulses and low level current in one box (that is, one electronic test instrument), we mailed the product announcement in a box.

 

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Copyright 2009, Kim Carpenter & Associates